Fritz Jairus Pelaez
Founder of DRC INBOX | Email Marketer • Copywriter • Ghostwriter
I help businesses start real conversations with ethical cold emails that actually get replies, turn eCommerce email into a silent sales machine that keeps customers coming back, and ghostwrite email campaigns that sound like you—just clearer, tighter, and built to convert.
Ethical Cold Email That Starts Conversations—Not Spam Reports
Real outreach. Real replies. Built with strategy, not spray-and-pray.
This Is for You If…
You sell high-trust services or products
You’ve hit a wall with inbound leads
You want qualified conversations, not tire-kickers
Who This Is For
Businesses struggling to generate new leads and appointments
Companies seeking a scalable and cost-effective way to reach decision-makers
Sales and marketing teams
Why Ethical Cold Email Works
Personalized outreach = higher open & reply rates
Direct channel—no algorithm games
Respectful and relevant = long-term reputation
6 Step of Effective Cold Email
Step 1: Domain Setup
New domain (not your main brand)
Custom tracking domain
SPF, DKIM, DMARC configured
Step 2: ESP Setup
Use tools designed for cold email (not Mailchimp)
Send 30–50 emails/day/account max
Rotation with custom tracking
Step 3: Warming Up the Domain
2–3 weeks warm-up
Slowly ramp up sending
Engage in natural email activity
Step 4: Writing Cold Emails
One clear point per email
Short, conversational tone
No hype. Just relevance.
Step 5: Automation Setup
Schedule sends with delay
Build reply-based follow-ups
Track opens, clicks, replies
Step 6: Monitoring & Optimization
Monitor bounce, open, reply, spam rates
Test subject lines & CTAs
Refine targeting and messaging
Key Metrics
Open rate: 40–60% is healthy
Reply rate: 1-5% (real replies)
Bounce rate: keep under 3%
Positive response rate: gold metric
Where Cold Email Goes Wrong
Poor targeting = low replies
Bad copy = deleted instantly
No domain warm-up = deliverability hell
Ways to Improve
Sharpen your offer (what’s the “why now”)
Rewrite intro lines with relevance
Segment your list tighter
Need Help? Let’s Talk
Want Done-For-You Cold Email That Gets Replies?
• I offer strategy, setup, copy, and full campaign execution• One-off projects or ongoing lead systems• Let’s talk—free clarity call, no pressure
Let’s see if cold email can unlock growth for you.
Ecommerce Email That Builds Loyalty—and Revenue
Strategy, automations, and campaigns that keep customers coming back.
Why Email Still Wins
Email brings $36 for every $1 spent
You control the channel—no ad spend
Great flows run 24/7 and grow customer LTV
Research Comes First
Deep dive into your product, brand, and voice
Analyze top competitors’ emails
Study customer reviews and objections
Core Automation Flows
Welcome Flow – Turn new subscribers into buyers
Abandoned Cart – Recover sales automatically
Browse Abandonment – Re-engage casual browsers
Post-Purchase – Educate, upsell, and reduce returns
Winback Flow – Reignite lapsed customers
Weekly Campaign Strategy
Weekly emails with clear purpose
Mix of education, value, and timely promos
Designed to nurture, not annoy
Platform & Setup
ntegrate with Klaviyo (or similar)
Segmentation by behavior, purchase history
Smart triggers + predictive sending
We Don’t Just Build. We Test and Improve.
Open rate benchmarks (30–50%)
Revenue per email, per flow
A/B tests: subject lines, CTAs, offer stacks
What’s Likely Holding Your Email Back
One-size-fits-all messaging
No welcome flow or weak cart recovery
Promotions with no segmentation
Your Email System Should Be Doing This…
20–30% of store revenue from email
Automated flows doing the heavy lifting
Campaigns that deepen loyalty and drive repeat sales
Want This Done For You?
Let’s Build Your Email Engine Together
Deep research, strategy, and implementationCopy that sounds like you—only sharperAll flows + campaign calendar built and managed
Let’s turn your email list into your most profitable channel.
Email Ghostwriting That Sounds Like You—And Sells Like Crazy
From zero to a real email list, with your voice and a system behind it.
Creators Who Want a List That Works While You Sleep
Influencers building digital products or services
Experts tired of feeding the algorithm with no return
Coaches or creators who want to own their audience
A Full Email System—Written in Your Voice
Lead magnet delivery + email series (5, 7, or more days)
Personalized onboarding and voice capture
Ongoing ghostwriting: newsletter, promos, launches, follow-ups
Lead Magnet + Email Series
Irresistible lead magnet (PDF, video, checklist, etc.)
5–7 day welcome series that builds trust & story
Every line aligned with your voice and values
Voice Development Process
Voice profile capture session
Sample emails → feedback → tone lock-in
Ghostwriting that sounds like you—on your best day
Grow with You: Newsletters, Launches & Follow-Ups
Weekly or bi-weekly newsletters
Product or service launch sequences
Book-a-call and re-engagement flows
The Ghostwriting Process
Strategy & voice onboarding
Draft → feedback → final
Automation setup + send schedule
Monitor, refine, repeat
What Success Looks Like
40–60% open rate in early list
5–20% click-through on offers
Conversion from free value to paid product or call
Why Most Creators Struggle with Email
Staring at the blank page
Writing that doesn’t sound like them
No system—just random blasts
Want to Build a List That Converts?
Let’s Ghostwrite Your Email System—Together
Lead magnet + welcome seriesNewsletter + product launch flowsBook-a-call & follow-up email sequences
Let’s turn your audience into a list—and your list into income.